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The “author platform” can be a slippery concept to explain. At its essence, it means an author’s ability to sell books because of who they are or who they can reach.
Agents and publishers often seek writers with platforms for the simple reason that authors who are more visible to their readers and to the general public sell more books. For writers, this means that building a platform—by growing a social media following, publishing articles and stories, practicing good literary citizenship, etc.—is often an important step along the way to publishing a book; and it’s an especially important aspect of marketing a self-published book.
In this panel, authors Jennifer Jacobson, Abby Norman, and Jodi Paloni will discuss how they built their platforms. They will address their experiences across social media, including Twitter, Instagram, and Facebook, as well as creating a podcast, publishing articles and stories, other methods they have found particularly effective (or ineffective) for connecting with potential readers, and answer audience questions.